Marketing Automation is the holy grail in terms of customer experience. Providing users the data they want when they need it drives them to the sale of products, allows them to rave about the product, and finally back to the beginning when you launch new products. Automation is much more than engagement, its the process of being a corporate “friend” to each person you encounter and strives to be the best friend of the user.
Technically, automation is complex and the people building your experience need to understand your business very well. From there, plans and execution can happen to put your business into overdrive.