Webinar with Content Pack Included
101 Ways to use AI for Local SEO Success
Discover how AI can transform your local SEO strategy. I'll provide prompts and workflows you can easily start today!

Our Journey to Digital Excellence
Explore the milestones that have shaped our innovative approach to AI driven digital marketing.
2008
Web Search Professionals Starts
Launched with a mission to revolutionize digital marketing and website development for small and mid sized firms.

2013
First Major Client Success Story
New Wave Pools, was born on a dining room table in Madison, WI. Today the firm is the top swimming pool service firm in South Central Wisconsin employing more than 20 people with more than 120 clients in the Madison area.

2020
AI Integration Begins
We learned about generative AI through a microsoft training where bots were being trained and used as customer service bots. This was the beginning of what is now a global billion dollar culture change.

2022
Expansion into New Markets
Expanded services to include comprehensive digital marketing and automated AI solutions for contractors, dental firms, and law practices.


Rudy McCormick
Rudy McCormick, a seasoned digital marketing strategist, has been at the forefront of SEO innovation for over two decades. Rudy has worked as a consultant for some of the leading media companies in Wisconsin to define the role of AI in marketing workflows. He has been published in national magazines and has appeared on local and regional podcasts and other marketing events.
Register for the Training
When you sign up, we'll provide you the training link, login, and content pack that will improve or kick-start your journey towards enhanced online visibility.
Want An Audit?
We provide a full digital marketing and visibility audit at no cost which will disclose strengths, weakness, and opportunities you can use to improve your new patient aquisition.
Key Questions
Find answers to the questions you should be asking about your local presence and how to utilize AI as a team member to generate cash paying patients.
How can AI help my business?
AI can be your guide, lead strategist, or in advanced situations lead your entire engine.
What AI services do you offer?
Our services include setting up AI agents, providing end to end search engine optimization, digital marketing strategy development, content marketing, and more. AI assisted with guardrails in place to protect your brand.
Why choose Web Search Professionals?
We are the pioneers in marketing technology in the midwest. We are dedicated to empowering businesses with innovative marketing solutions that deliver measurable results, ensuring your business stands out in the digital landscape.
How do I get started with your services?
Simply reach out for an audit, we'll provide honest feedback on what can help drive the needle for your practice and offer a no obligation quote and plan of attack. You keep the plan if you hire us or not.